German automotive manufacturer
Mercedes-Benz has never been shy about its love for immersive technology. In
the past the luxury vehicles company has experimented with numerous VR and AR
applications, from an AR owners manual and VR car-buying experience to an
AR-enhanced vehicle tour and multiple 360-degree videos. Now it appears as
though the company is taking things a step forward by applying that same
technology to the vehicles themselves. Mercedes recently unveiled a slew of new
improvements to the companies advanced MBUX infotainment system arriving later
this year alongside the release of the brand new 2021 Mercedes-Benz S-Class.
This includes an AR-enhanced
heads-up display that projects key navigation information directly within the
drivers eye line, such as directions, vehicle speed, and distance to target;
instead of looking away from the road to check your GPS, upcoming streets and
arrows indicating which direction to turn are displayed directly on the front
windshield. Also included is a 3D instrument cluster powered by onboard
eye-tracking technology. The standard LCD display lies just below an additional
LCD aperture grille that moves in sync with the drivers head, creating a
stereoscopic effect in the process. Owners will have the ability to deactivate
this feature should they find it too distracting.
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