Amazon announced a one-of-a-kind hair salon and styling center that employs the latest in augmented reality (AR) and point-and-learn technology to offer what the company promises is a next-generation hair care experience. One such technology-infused service is AR hair consultation. Before deciding on a look, customers can try on a variety of potential hair colors in real-time using an AR display. Based on the photos provided, it appears as though the company is using iPads to power its dedicated creative area.
Similar technology used before by a wide range of companies such as YouTube’s AR Beauty Try-On, which allows users to sample real makeup brands while enjoying select beauty vlogs. This opens the doors for AR-based paid collaborations between companies and creators while making it easy for viewers to try before they buy. Amazon Salon takes the concept a step further by integrating AR-functionality directly into its in-store experience.
More information:
https://vrscout.com/news/amazon-salon-sample-hair-color-using-ar/