19 March 2016

Startup Makes VR Intuitive with Eye Tracking

No more fiddling with remote-controller buttons or a mouse. Just look. San Francisco-based startup Fove has developed eye-tracking for virtual reality - that kernel of technology many feel is key for the illusion of becoming immersed in a setting. Fove, which comes from fovea, the part of the eye with the sharpest vision, from field of view, and the word's similarity with love, has devised a way to use tiny infrared sensors inside headset goggles to monitor the movements of a wearer's pupils.


Fove is getting attention from the fledgling VR industry, as virtual reality is known, and winning backing from innovative financiers. It has raised about $500,000 through Kickstarter. Virtual reality could revolutionize entertainment, like movies, games and live-streaming of sports. It has myriad potential business applications, such as giving apartment hunters a virtual look at real estate options and car buyers tours of virtual showrooms.

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