19 October 2017

Samsung Partners With Google For ARCore AR

Google to bring its ARCore platform to Galaxy devices thanks to AR deal with Samsung. Samsung has revealed that it has partnered Google, in order to bring its ARCore platform to Galaxy devices. The fact that the ARCore framework will be available on Samsung mobile devices is a large step forward in pushing AR into the wider consumer market. Samsung of course already competes heavily in the virtual reality environment with its Samsung Gear VR headsets. Samsung said the partnership deal with Google will allow it to deliver the promise of AR” to its mobile users.

Samsung pointed to the dual-pixel sensors and advanced optics of its cameras, and said that by adding machine learning and computer vision to the equation, it could transform the camera into a means of comprehending and contextualising the world quickly and accurately recognising the people, places and things in front of them. Samsung, like other tech firms such as Apple and Microsoft, believe that augmented reality will make a powerful impact on the consumer market, and will deliver to users a powerful new experience in their daily lives.

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