11 May 2014

Gender Recognition of Game Avatar

According to a new study by researchers at Concordia University, Colorado State University, Syracuse University, Hofstra University and the University of Toronto, a male gamer who chooses to play as a female character will still display signs of his true gender. In the study, researchers examined the online behaviour of 375 participants as they played a custom-built quest in World of Warcraft -- a massive multi-player game set in a fantasy world where players battle warlords, dragons, demons and each other to gain strength and abilities. The investigators' goal was to see if gender differences in online behaviour align with the offline social norms that govern appropriate behaviour for men and women.


Twenty-three per cent of the study's male participants chose avatars of the opposite gender, and seven per cent of its female participants did the same. As they played, their online movement, chat and clicks on interactive objects were recorded. The researchers found that male gamers with female avatars used more emotional phrases and employed smile emoticons more often than those with male avatars. They were also more likely to choose an attractive avatar. It was with respect to movement that the male gamers with female avatars ultimately gave themselves away: they moved backwards more often and stayed further away from the group than women playing with female avatars.

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