27 August 2014

Intelligent Shopping Navigation System

An indoor navigation system is being developed to help improve people’s experiences of a range of businesses, including supermarkets, hospitals and leisure parks. Mobile app developer RNF Digital Innovation will use smartphones, tablets and iBeacons, following a £500,000 grant from the Technology Strategy Board, the UK’s Innovation Agency. A further £202,000 investment will come through RNF Digital Innovation and its collaborative project partners, the Bestway Group, plus the University of Lincoln, and Aston University, who will both provide technical and research support for the project.
 

The aim of the competitive fund is to support projects that capitalise on the increasing accuracy, coverage and speed of global navigation satellite systems (GNSS) such as GPS and other non-satellite technologies including Wi-Fi and iBeacon – which enables a smart phone or other device to perform actions when in close proximity. The technology will have applications for a range of sectors. For example in the retail sector, indoor navigation systems would enable the user to work out their quickest and most economical route at the supermarket alerting them to offers and product updates on the way. 

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