18 May 2019

AR Can Change Your Behavior

A new study from Stanford's School of Humanities and Sciences has found that AR experiences significantly affect people's behavior in the real world, even after they've taken the headset off. Using 218 participants and a pair of AR goggles, researchers conducted three experiments. The first showed a realistic 3D person called Chris sitting on a real chair in the room. Participants had to complete anagram tasks while Chris watched, and as with the presence of a real person in the room, his presence meant they found hard puzzles more difficult than without 'someone' watching them.


The second experiment looked at whether participants would sit in the chair previously occupied by Chris. Even though he was no longer there, none of the participants still wearing the AR headset sat in that chair. Without the headset, 72% still avoided Chris's chair and sat in the one next to it instead. In the final experiment, researchers paired a person wearing an AR headset with a person without. The two had a conversation, after which the people wearing goggles said they'd felt less of a connection with their partner.

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