QR codes have been around since the mid nineties, but until recently they’ve struggled to gain any real traction as a widespread design solution. Then, as public health measures prompted restaurants to remove menus and retail shops to increase touch-free checkout options, the functionality of touch-less tech quickly became a part of daily life. Now, designers are using QR codes like never before and the icon is finding its way into nearly every industry from food service to fashion to healthcare to live entertainment. While local restaurants were some of the first businesses to adopt QR codes in response to the pandemic, food and beverage corporations quickly implemented them as well.
The need for quick and reliable access to services or information during the pandemic has extended far beyond just the way we order food. QR technology has also become integral in accessing vaccine records from our phones. But the pandemic isn't the only reason QR codes have become more prevalent. The Internet of Things has contributed to their increased use as well. The fashion industry has already shown it's not averse to pushing the boundaries of tech by integrating the latest in digital design—and now, brands are embracing QR codes, with garment labels that not only provide additional content and storytelling about the item or collection but offer more transparency in their supply chain and commitment to sustainability.
More information:
https://www.editorx.com/shaping-design/article/inside-the-qr-code-creative-boom