Balenciaga has launched a new AR experience designed to raise awareness around sustainable farming. The Balenciaga Regenerative Agricultural Experience uses AR technology to educate users on the proper techniques for improving soil health, including inter-cropping, crop rotation, agricultural waste, and composting.
The experience begins by selecting a farmer using your smartphone device. You’ll then guide your digital companion toward virtual landmarks located throughout your real-world environment while planting virtual crops. In addition to the educational AR experience, there is also investment in other technologies vital to maintaining a healthy ecosystem.
More information:
https://vrscout.com/news/balenciaga-launches-educational-ar-farming-game/