06 November 2008

Second Life: 'Second China'

A team of University of Florida computer engineers and scholars has used the popular online world Second Life to create a virtual Chinese city, one that hands a key to users who want to familiarize themselves with the sights and experiences they will encounter as first-time visitors. The goal of the federally funded research project: To educate and prepare foreign service or other government professionals to arrive in the country prepared and ready to work. People have long prepared for international travel with language and cultural instruction, role-playing and, in recent years, distance-learning experiences. The “Second China Project” seeks to add another element: Simulated experiences aimed at introducing users not only to typical sights and the Chinese language, but also to expectations of politeness, accepted business practices and cultural norms.

As with all Second Life worlds, users’ avatars simply “teleport” in to Second China, a city with both old and new buildings that looks surprisingly similar to some of China’s fastest growing metropolises. There, they can try a number of different activities — including, for example, visiting an office building for a conference. In the office simulation, the user’s avatar chooses appropriate business attire and a gift, greets a receptionist, and is guided to a conference room to be seated, among other activities. With each scenario, the user gains understanding or awareness: the Chinese formal greeting language and procedure, that it’s traditional to bring a gift to a first meeting, that guests typically are seated facing the door in a Chinese meeting room, and so on. In the teahouse simulation, a greeter shows the visitor photos of well-known personalities who have visited as patrons, a typical practice in many establishments in China.

More information:

http://www.sciencedaily.com/releases/2008/10/081029154856.htm