Apple just released ARKit and
Google just released ARCore in the last few months. But revenue for augmented
reality devices and content will hit a massive $36.4 billion in 2023, according
to Greenlight Insight's newest report. That's 11 times higher than the
estimated $3.4 billion in revenue in 2019. Current devices in the space include
Microsoft's Hololense, Google's second version of the Google Glass, and the
Meta 2. Apple's new iPhone X and high-end Android-powered devices are the thin
edge of the wedge driving augmented reality experiences into the consumer
consciousness.
We're about to see a lot more
devices and according to the report, the total number of augmented reality (AR)
head-mounted displays will grow from two million in 2019 to 30 million in 2023.
That means, of course, that the tipping point is still a ways off several
years, in fact. However, optimism should be tempered as the AR ecosystem must
address substantial problems on numerous base levels. Head-mounted AR revenues
should reach $12.9 billion in sales by the end of 2020, the report says. Device
revenue is most of that: $7.1 billion, with content revenue taking the rest.
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